How To Create Your Own Affiliate Program – Starting an affiliate program of online courses and digital products is a great way to reach more potential customers and increase your sales.
But of course, many developers tell me that they are not ready to create an affiliate program. If you feel the same way, you couldn’t find an easier way to boost your education!
How To Create Your Own Affiliate Program
As long as you have at least one course to sell online, you are ready to tap into the power of affiliate marketing.
Start Your Own Affiliate Program
I am so glad I created an affiliate program in 2013 because it has had a huge impact on my life and my income. Actually, Karon and I met because we have similar interests and wanted to promote the course as friends.
If you want to get your product in front of a new audience, affiliate marketing is a great solution that doesn’t cost you money. You just need to learn how to start an affiliate program that makes other people happy by promoting your services.
Before I talk about how powerful affiliate marketing is, I want to make sure you understand how affiliate marketing works – from a developer’s point of view.
Marketing is a lot. You may have purchased products, courses, or software from affiliates (that you didn’t even know about).
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There are many benefits of affiliate marketing. I love working with partners because it creates a win-win situation.
I’m happy (as a host) because I get my order in front of more people (which means I get more sales!).
I sometimes hear people complain that affiliate marketing is expensive because you have to give up a portion of your sales to cover the commission.
I think these people are missing the big picture. Because as I see it, affiliate marketing is almost free to host.
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I think marketing is free money – and I encourage you to do the same!
Think about it. You only pay your affiliates if they get a sale from you. So the money you have after the commission is paid is like bonus sales!
If that link doesn’t introduce your product to their audience, you never got the sale.
Remember, 100% ZERO dollars is ZERO! And that’s what you get when you don’t use affiliates to bring you new customers.
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If your tuition is $500 and your partner takes 50%, they each get $250. The partner did not have to do the work of creating the course and you did not have to do the work of finding customers. You both get your fair share.
Still not convinced? I recently checked my personal numbers and found that I have now made over $1,000,000 in profit.
. Luckily, I’m willing to “pay” money to get all the extra sales 😉
Before you create your affiliate program, you must have one thing: a finished and tested product with a working sales channel.
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Also, before you approach a company to promote you, you need to be ready to sell.
I know this sounds obvious, but you don’t want to associate with a partner if you’re only in the business of creating tutorials.
If you want to make it easy for your partner to say “yes” to you, you’ll get big bonus points
If your product or course is new, it’s not a complete deal. But your partner may want some kind of proof that your course will actually sell.
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There is also a trade route. This means you need to have a tested opt-in, sales page, sales email, and buy button/checkout page in place.
And to clear up the misconceptions, let me tell you some things you don’t need before starting an affiliate program:
Effective listings that help you drive traffic, earn more money and spend less time doing it.
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First you need to choose an affiliate platform. There are many options and you may already be using a product with partner support. For example…
When my course was hosted on WordPress, I used Amber to manage my affiliate program. But now my education is on Kajabi, it doesn’t make sense for me to use it as a shared platform.
Your affiliate site is where you host the backend of your affiliate program. This is a lot of technical stuff like…
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Fortunately, one does not require many technological skills. A company site should do most of the dirty work for you, once you’ve set it up.
Deciding how much commission to pay your affiliate is one of the most important decisions you will make as an affiliate. It can make or break the success of your program.
Many affiliates are willing to ignore some of the technical aspects of marketing if they are not enough. But if the commission members are irrational, it is an immediate NO.
I pay a high commission because I want my affiliates to bring in the most sales possible! Every time I get affiliate marketing, I celebrate making money I wouldn’t have otherwise.
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I even have a few special ways to set up my contact account so that my friends are truly taken care of.
Once you’ve set up the backend of your affiliate program and decided on a commission structure, you’re ready to start searching, screening and contacting prospective partners.
This is not a random list of famous internet names (although there are some). I look for something special when I think about asking people to be my new partner.
I have a list of 8+ that I search every site before I even think about approaching them. Here are a few things I’ll be looking for as I search (to see the full list and access the spreadsheet, see my instructions at the end of this post):
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If they decide to go through the verification process, it will be entered into the spreadsheet. This helps me manage my outreach and next steps when approaching new friends.
When I talk to potential partners, I want to make it as easy as possible for them to sign up (or apply) for my affiliate program.
My goal is to talk to as many people as possible to become my business partner. I really want a perfect partner who will have an easy time promoting your product to their target audience.
If you take the time to do this step, you will have more success with your affiliate program. In addition, it saves you a lot of time.
How To Create Own Affiliate Program
I know it may seem difficult to set all of these things up, but don’t worry, I have a guide that walks you through every step.
This means I am in regular contact with them via email. I actually have a separate email queue set up for ConvertKit that is just for my friends.
I want my colleagues to have all the information they need to be successful. This means that I send emails about things like:
I give it to my partner once a month (same day). I suggest you pick a day and stick to it!! You never want your co-worker to be responsible for chasing their money.
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Many affiliate programs offer affiliates after the review period is over. This means, if your course has a 30 day refund period, you will be paid the month after the 30 day refund period ends.
This can help when you’re first starting out as it ensures you’re not paying commission on purchases that could end up in refunds.
Your affiliate page will track how much money you should be earning for each company, so all you need to do is submit your fees.
I hope you enjoyed this article on starting a study program and your results. Working with my friends has really helped grow my business and I want others to have the same opportunity!
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Co-hosting, I learned a lot from the whole process. And I find it very profitable for people to host the kind of affiliate programs that make affiliate marketers happy to promote.
My new program – Course Builder’s Guide to Affiliate Hosting – is a step-by-step guide to creating an affiliate program for others who are excited to promote your course.
Go through all of the above to make sure you are working, and ready to connect with potential partners.
If you’re looking for ways to reach new audiences, this tutorial will show you how
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